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What is the effect of the new Google algorithm on Mobile-Friendliness?

What kind of effect has the google update had on websites, so far?

It would seem that the effect of Google’s new update has only had a ripple effect so far.  Of course, it has only been since April 21st that the change was implemented.

The thing that I am most curious is, every Google update so far has had a name, Panda, Penguin, Pidgeon, Pirate, Hummingbird.

Do you remember these classic Google algorithm updates?

2005: Bourbon
2005-2006: Big Daddy
2008: Buffy
2009: Vince
2010: Caffeine
2011: Panda/Farmer

How about ….

2014 – Pigeon, Penguin, Pirate, and Panda  (year of the peas)

They would make good Jeopardy questions, right?

So where is the cute animal name for this update?  It would be very unusual for this update not to have a name.  Most of the time, the name is released before the update, but this time, nothing.  Google, come on, where is the name, please?

On a more serious note:  what is the long-term effect of this update?  I have checked a number of websites at Google’s checking page.

Many have passed this test, but more than 50% of the websites I tested did not.

Now it is critical for all website owners to submit their url and see how their website does.  This is a simple pass / fail test.  If there are issues or alerts that Google flags with this test, they should be taken care of immediately.

This is the first time in memory that Google has provided a page to check url’s for compliance with one of their updates.  This is also an update with what will likely the greatest effect on website search result ever in the history of Google updates.

This may not even be a short term problem.  This may not be the only algorithm change that Google has planned concerning mobile friendliness.  There may be more complex requirements that Google decides to impose down the road.

The reason I suspect this is true is because I have submitted websites to other checkers out there on the Internet.  Even for a website that passed the Google checker, I found that other checkers raised issues and found problems.

It might be a good idea to submit your site to these checkers as well.  They have a higher standard of usability than the Google checker.  This might be an indication of future requirements from Google.Watch Full Movie Online Streaming Online and Download

If you run your url through this kind of checker and find problems, it is not necessary for you to address them right away.  It would be a good idea to talk to your webmaster about these issues and see how much time and effort it would take to meet the standard of these alternative checkers.

In this way, you will be prepared to deal with changes that Google may require down the road.  You certainly have time to deal with these issues, but it is always better to be prepared than suddenly surprised, right?

Here is the list of alternative free mobile web-site checkers currently available.

This last link has some paid tools on it, but there are links to 19 different tools, some are free and some are paid.

If your website did not pass the Google checker it is really not so bad.

The good news is that one of our expert web designers can fix the problem for you.

You may not be aware that few people are offering this kind of service on the Internet.

It takes a high level of expertise to be able to do this.  If you have a WordPress site, that is preferred, but even if you don’t, our designers can handle the job because of their experience in HTML, Php and the various other types of languages and website builders, and systems in use today.

If you would like to have the mobile-friendliness issue fixed on your website, please leave your information in the video form that will appear on the upper right corner of this page.  We will contact you and offer you a simple solution customized just for you.


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by John Lombaerde

John Lombaerde is a veteran CNC Programmer and technical writer. He is also a blogger, internet marketer, a Founding Member of MarkeHive. and an aspiring digital publisher. For more information visit Google Plus at

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