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The case for LinkedIn – Not just a job site anymore

This is icon for social networking website. Th...

This is icon for social networking website. This is part of Open Icon Library’s webpage icon package. (Photo credit: Wikipedia)

 

Facebook, Twitter, Intstagram, Pinterest all seem to be the rage these days. Social Networking popularity seems to ebb and flow like the tide. What about that “job site” LinkedIn? That may have been true in the past, but LinkedIn is no longer your Father’s job site. They have changed dramatically. This site should become a part of your lead generation efforts.

Consider the following stats:

1) When you type your name into Google, is the first result on the page your LinkedIn profile. Most likely it is. Why does that happen? I believe it is because your LinkedIn profile page has the most complete information about you, more than any other place on the Internet, and Google knows it!

2) What Social Network has the highest average income of any of the Social Networks? It is reported to be LinkedIn. In fact the average member is estimated to have a salary that exceeds $ 100,000.00 per year.  I this is true this means that there are definitely people on LinkedIn who can afford your products or services.

3) What social network allows, and even encourages it’s members to check out who has seen their profile page?  Only LinkedIn let’s you do this. In fact it is encouraged by them. This can be an important source of leads for your business.

If you have been ignoring this Social Network as a source of leads and prospects, it would be wise not to do so anymore.

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Here is a hint for promotion from a LinkedIn expert. Instead of using your summary page as a record of your work history, use it as a “summary” of your current business. Make it interesting, without being spammy.  In other words, state what benefits your business offers your customers. Make sure you remember your customers favorite radio station. WIIFM. “What’s In It For Me?” Explain how you benefit your customers like you were giving the standard elevator pitch.

Make sure you have a clear call to action on your Summary page, and provide an email address and phone number, so that they can easily contact you.

Ok, all for now.