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The case for LinkedIn – Not just a job site anymore

This is icon for social networking website. Th...

This is icon for social networking website. This is part of Open Icon Library’s webpage icon package. (Photo credit: Wikipedia)

 

Facebook, Twitter, Intstagram, Pinterest all seem to be the rage these days. Social Networking popularity seems to ebb and flow like the tide. What about that “job site” LinkedIn? That may have been true in the past, but LinkedIn is no longer your Father’s job site. They have changed dramatically. This site should become a part of your lead generation efforts.

Consider the following stats:

1) When you type your name into Google, is the first result on the page your LinkedIn profile. Most likely it is. Why does that happen? I believe it is because your LinkedIn profile page has the most complete information about you, more than any other place on the Internet, and Google knows it!

2) What Social Network has the highest average income of any of the Social Networks? It is reported to be LinkedIn. In fact the average member is estimated to have a salary that exceeds $ 100,000.00 per year.  I this is true this means that there are definitely people on LinkedIn who can afford your products or services.

3) What social network allows, and even encourages it’s members to check out who has seen their profile page?  Only LinkedIn let’s you do this. In fact it is encouraged by them. This can be an important source of leads for your business.

If you have been ignoring this Social Network as a source of leads and prospects, it would be wise not to do so anymore.

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Here is a hint for promotion from a LinkedIn expert. Instead of using your summary page as a record of your work history, use it as a “summary” of your current business. Make it interesting, without being spammy.  In other words, state what benefits your business offers your customers. Make sure you remember your customers favorite radio station. WIIFM. “What’s In It For Me?” Explain how you benefit your customers like you were giving the standard elevator pitch.

Make sure you have a clear call to action on your Summary page, and provide an email address and phone number, so that they can easily contact you.

Ok, all for now.

Top 10 Bad Blogging Bloopers

English: WordPress Logo

English: WordPress Logo (Photo credit: Wikipedia)

Is it time to review the posts on you blog?  It might be if your website has any of the following ten bad blogging bloopers.

You may not even realize that any one of these bloopers is a potential problem, but they may be costing you visitors and subscribers.  Through the study of these particular mistakes, you can fix current shortcomings on your blog, and avoid potential problems in the future.

If you reduce the negative impact of blogging bloopers, you will improve the quality of the content on your site, and it will have a positive result over time. Review your blog to see if it contains any of these writing or content bad blogging bloopers.

1) Spelling and Grammatical mistakes – No one likes to have their spalling or grammars [sic] corrected.  Sorry, I meant to write, spelling and grammar.  Spelling is fairly easy to correct since most online blogging platforms, such as WordPress, have built-in spell checkers.

Grammar, however, is a different story.  My pet peeve is a failure of subject and verb to agree on either singular or plural.  For example, “These items does not match”.  I don’t know why, it just sounds like a fingernail screeching on a blackboard to me.  It helps to have a good copy editor, but if you don’t have one, you can easily find one online.

For example, you can find one on Fiverr, or other micro job sites. To find a good copy editor on Fiverr for only $5, you can download my Fiverr Finesse – Outsourcing Guide at

Goldfinch Digital Publishing     http://goldfinchdigitalpublishing.com

2) No Compelling Call to Action, or Compelling Offer to gather visitor email addresses.
If you have a business blog, you need to give serious consideration to the method you will use to attract visitors and turn them into customers.  A simple email address might not seem like much, but it is critical to your business success, since many online businesses sink or swim, based on their email marketing efforts. It’s a simple fact online, no email list, few customers.
Even if your blog is simply an informational one for an offline business, you are missing out on an opportunity if you do not try to market to your visitors.
There are all kinds of methods available to do this, and it does take time to construct an effective sales funnel, but it is worth the trouble to take the first step.  A simple and easy method to start, is to use the Hello Bar from http://hellobar.com.
3) Poor Blog Title or Subtitle
The primary factor in good Search Engine Optimization is to have a well-written keyword specific blog title.  This is the first thing Google looks at when your blog post is indexed.  Why is it that the keywords you type into Google, (or variations thereof), are most always found in the titles of the information that comes up in a Google search?  The most significant indicator of the particular content on a web page is contained in the title of the page.
Of course the corresponding article, post or information source must have good quality content that relates to the title, but the title is the first thing Google sees on your site, and it carries weight in search engine results.
4) Copied Content
One of the greatest Google “sins” is duplicate content.  It is one of the 10 Commandments of Google, “Thou shalt not copy your own content or that of thy neighbor.”   Whether it is duplicate content of your own or plagiarized content from another source on the web, this should be avoided at all costs.
 This practice will tank your search engine results in no time flat.  Do not copy content under any circumstances.  If you hire a freelancer to write copy for you, check anything you post on your blog with Copyscape.  If you post it, even if some else wrote it, you are still responsible to observe copyrighted work.
5) Uninteresting, or Generic Content
Boring prose in something else that discourages repeat visitors to your blog.  If your content causes the sound of heads hitting the keyboard as your visitors fall asleep, it it time to try to spice up your content.
Good content should address a need, solve a problem, explain a misconception, or inform the reader in some way.  In order to stand out in a crowd, you must have something to shout about.  Note:  using all capital letters is considered rude in text messages, blogging and other forms of online communication. (lol)
6) No SEO Optimization
You don’t have to be an expert at this or hire expensive consultants, but you should be aware of search engine basics. The information on your own web pages is something that is always perfectly under your control, so you can certainly take advantage of that.
7) No Social Bookmarking options
Social Bookmarking is a great way to expand the audience for your content.  This type of syndication is great for SEO, as well as traffic.  Note:  if you decide to show social accounts, use a plug-in that can turn off numbers, until you have sufficient numbers that are worth bragging about.
See these posts.
Note:  the author humbly apologizes for the lack of social media connectivity on this blog.  One of these days I need to get it into gear and take care of that.
8) No Images (Pictures) on your site.
Digital Media thrives on images.  Have you seen how Pinterest is expanding?  Visual is what’s hot, text is not.  A blog without pics, is like a day without sunshine. Sort of cliche, I know, but true. Use a royalty-free inexpensive image site, or use Zemanta like I do for images and links
9) No Comment Section / Not responding to comments
Provided you have a filter like Akismet installed on your blog to prevent spam, comments are a natural part of blogging.  Make sure to review any comment before it gets posted to delete the incidental comment that gets through the spam filter that has nothing to add to your discussion.  The more you respond to you readers, the more they will like you.  Neil Patel of Quick Sprout, has hundreds of comments and half a million visitors to his blog every month.  Despite such a high level of traffic, (or perhaps because of it), he still manages to keep up and he consistently responds to to comments on his blog.  Kudos Neil!
10) Not promoting your content  / No outbound links
Let’s face it, very few of us are the top writers in our particular field.  It is very helpful to readers, as well as a nod of appreciation to other bloggers to acknowledge that none of us is be all and end all of information and knowledge.  Sharing information is something the web was designed to do.  Without hyperlinks, we fall back into the Gutenberg age, and never need to leave the library.  Celebrate the digital age by liberal links to additional information outside your own blog.  You will greatly enhance your visitor’s experience on you blog, and be rewarded with increased traffic in the long run.