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Search Engine Optimization

What is the effect of the new Google algorithm on Mobile-Friendliness?

What kind of effect has the google update had on websites, so far?

It would seem that the effect of Google’s new update has only had a ripple effect so far.  Of course, it has only been since April 21st that the change was implemented.

The thing that I am most curious is, every Google update so far has had a name, Panda, Penguin, Pidgeon, Pirate, Hummingbird.

Do you remember these classic Google algorithm updates?

2005: Bourbon
2005-2006: Big Daddy
2008: Buffy
2009: Vince
2010: Caffeine
2011: Panda/Farmer

How about ….

2014 – Pigeon, Penguin, Pirate, and Panda  (year of the peas)

They would make good Jeopardy questions, right?

So where is the cute animal name for this update?  It would be very unusual for this update not to have a name.  Most of the time, the name is released before the update, but this time, nothing.  Google, come on, where is the name, please?

On a more serious note:  what is the long-term effect of this update?  I have checked a number of websites at Google’s checking page.

https://www.google.com/webmasters/tools/mobile-friendly

Many have passed this test, but more than 50% of the websites I tested did not.

Now it is critical for all website owners to submit their url and see how their website does.  This is a simple pass / fail test.  If there are issues or alerts that Google flags with this test, they should be taken care of immediately.

This is the first time in memory that Google has provided a page to check url’s for compliance with one of their updates.  This is also an update with what will likely the greatest effect on website search result ever in the history of Google updates.

This may not even be a short term problem.  This may not be the only algorithm change that Google has planned concerning mobile friendliness.  There may be more complex requirements that Google decides to impose down the road.

The reason I suspect this is true is because I have submitted websites to other checkers out there on the Internet.  Even for a website that passed the Google checker, I found that other checkers raised issues and found problems.

It might be a good idea to submit your site to these checkers as well.  They have a higher standard of usability than the Google checker.  This might be an indication of future requirements from Google.

If you run your url through this kind of checker and find problems, it is not necessary for you to address them right away.  It would be a good idea to talk to your webmaster about these issues and see how much time and effort it would take to meet the standard of these alternative checkers.

In this way, you will be prepared to deal with changes that Google may require down the road.  You certainly have time to deal with these issues, but it is always better to be prepared than suddenly surprised, right?

Here is the list of alternative free mobile web-site checkers currently available.

http://validator.w3.org/mobile/

http://ready.mobi/

http://ami.responsivedesign.is/

This last link has some paid tools on it, but there are links to 19 different tools, some are free and some are paid.

http://www.practicalecommerce.com/articles/3883-19-Tools-to-Test-your-Site-for-Mobile-Devices

If your website did not pass the Google checker it is really not so bad.

The good news is that one of our expert web designers can fix the problem for you.

You may not be aware that few people are offering this kind of service on the Internet.

It takes a high level of expertise to be able to do this.  If you have a WordPress site, that is preferred, but even if you don’t, our designers can handle the job because of their experience in HTML, Php and the various other types of languages and website builders, and systems in use today.

If you would like to have the mobile-friendliness issue fixed on your website, please leave your information in the video form that will appear on the upper right corner of this page.  We will contact you and offer you a simple solution customized just for you.

 

Zemanta – a Blogger’s Friend

What is Zemanta and why is it a Blogger’s Friend?

Zemanta is a very dynamic WordPress plugin.  Most WordPress plugins are sort of docile.  They sit quietly in the background, and do their stuff automatically, or wait until they are needed to spring into action.

Zemanta is there whenever you need it, and whenever you create a new page or post. It reads your content as you write your post, and offers contextual link suggestions, and royalty-free images to use in your content on the fly.  Adding this content to your blog is only one click away.  Zemanta makes your content more friendly, more readable, more interesting, and most important of all, more searchable on Google and the other search engines.

Most bloggers are aware of how important quality inbound links are for traffic and search engine rankings.  Not all bloggers are aware that there are other types of links that are important as well.

Outbound links from your blog to other information sources make your content more informative, more interesting, and improve what Google calls “usability”.  Zemanta easily solves this problem.

Outbound Links – Any blog is part of the larger blogosphere, and there is a world of content out there that relates to the topic of your blog posts.  It is very helpful to your reader to have links to other related content on the Internet.  After all, no one blogger is an oracle for any particular type of content.

It is the shared experience of viewpoints that makes the Internet such an interesting and  dynamic place.  All of the Zemanta options appear on the right side of your WordPress panel in visual mode as you write a post.

Based on your content, a box with thumbnails for related articles appears automatically.  It is rather remarkable how it is able to pull additional related posts for your outbound links with a high degree of relevancy.

Don’t think that this linking is just spilling link “juice” out to other bloggers.  This is also a source for others to link back to you in order to provide you with relevant inbound links. Your posts can also come up on Zemanta for others to share.  Many times, I have seen my own blog posts appear on Zemant to be shared. There is a dual strategy at work here based on the principle of share and share alike.

Overall it makes your blog post more useful and interesting to readers, and that is something Google pays attention to in their “usability” rankings.  You can easily see the related articles section below for example of three useful complementary blog posts to this one.

2) Interlinking – it is good to have a widget on your WordPress blog that lists previous posts on each post page that you create.  By using categories, once you have a number of posts written you can also have your previous blog post listed by category.  That way readers can click on additional information you provide.  This can greatly reduce the bounce rate on your blog.

3) Images – This is a constant need in blogging.  There is overwhelming evidence that images are critical for blogs and social media sharing.  It is also very time-consuming to search for qualified images on stock photo sharing sites.  Zemanta solves this problem by providing a context-based image search of royalty-free images for you with their plugin.  The image above was provided for by Zemanta.

By providing one or more keywords, Zemanta will search for copyright-free images for use on your website.  You may not always find an appropriate image for your blog, but it is the first place to look, since is so easy to find related images.

I hope you will try Zemanta.  I have been using it for years, and I am very happy with it. It makes blogging so much easier and fun.

Google Authority | Chimney Sweep Effect Enacted – What ?

 

Chimney sweep - da: Skorstensfejer

Chimney sweep – da: Skorstensfejer (Photo credit: Wikipedia)


What do Chimney Sweeps have to do with Google Authority?  Most people haven’t thought about them since the last time they saw Julie Andrews in her classic children’s movie from the sixties.

It may be that the Chimney Sweep effect is the key to understanding what Google Authority is all about. Most journalists know it pays to rub elbows with all kinds of people at all levels to get the scoop on the latest news, and it appears like Google+ may work the same way.

There are many elements to Search Engine Optimization that may be not fully understood,  especially by non-technical writers, however, the chimney sweep analogy can help us understand Google Authority, and what it means for SEO. In that movie everyone watched as a kid, (even if you were born much later than the movie), we learned that chimney sweeps have some kind of magical “dust” that rubs off on anyone who shakes their hand. Authority on Google is somewhat like that.

Ok it may be a simplification, but here’s how it works.  There are those who have Google Authority in their particular niche of expertise, and those that don’t.  Like the chimney sweeps, anyone they shake hands with, gets a little bit of that “cred”.  If you guest post on an “authority” blog that helps you to gain some.  If someone with cred=authority, posts on your blog, well, that helps you gain Google Authority as well.

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