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What good do all those LinkedIn connections do for me anyway?

A segment of a social network

A segment of a social network (Photo credit: Wikipedia)

The number of your LinkedIn connections is a critical factor in your long-term marketing success on this unique social network.

If you connect with someone that has 10k 1st level connections on LinkedIn. That person’s 10K 1st level connections automatically become your second level connections.  their 2nd level, automatically become your 3rd.

The larger your network, the larger your reach of potential prospects.  Or, to put it another way, large networks command a larger sphere of influence.  With large networks it is apparent that you cannot know everyone in your network personally, but the advantage in my opinion outweighs the benefit of a smaller network of known associates.

As your network grows it will be more attractive for others to connect to you in order to widen their sphere of influence.  For example, it is clear that a certain point, you will have to make less effort to find connections.  (It has been reported that this usually happens on LinkedIn when 3,000 or more 1st level connections have been made). The larger your network, the more invitations will come to you, instead of having to reach out for every one of your connections.

It is healthy for the growth of your network to have a mix of incoming and outgoing connection requests.  If you only send out connection requests and never receive any incoming requests, it may look unbalanced to LinkedIn.  You might want to check your profile to see if there is anything that would prevent someone from connecting to you, if this happens to you.

Every time you post on Pulse inside of LinkedIn, your post automatically goes out to all of your first level connections.  If you have 10k connections, you have the chance for your content to be seen by over 10,000 people!  You will likely get many more views, likes, and comments with a larger network receiving your posts.

LinkedIn is much more likely to promote your content on Pulse, with a greater number of views.  If LinkedIn does promote your post, it could potentially be seen by tens of thousands of people.  It is not an easy task to get a blog post to command that kind of attention on a typical hosted WordPress blog. It takes quite a bit of time and effort.

One caution here. You will inevitably get more spammy type messages in your inbox. How long does it take to click delete?  If anyone becomes annoying and sends you repeated messages, you always have the option to remove them from your network.

In my opinion the rewards far outweigh the risks, so I am busy building a large network on LinkedIn.  See the following links to find out more about the best ways to do this.

MarketHive – Social Network for Entrepreneurs

Goldfinch Digital Marketing – one-stop shopping for all your local marketing needs

Goldfinch Digital Publishing – marketing blog

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All About LinkedIn Groups

Why are LinkedIn groups so powerful for marketing on LinkedIn?  How can groups be used effectively on LinkedIn?

Click here for information on a special LinkedIn Training Promotion.

Job #1 on LinkedIn is completing your profile.  Ideally with more than 50 connections you should be able to achieve all-star status.  Once you have completed that initial stage, the next thing you should do is build up your number of connections.

Groups help you to do that.  Step 2 is try to become a power connector by adding over 500 connections.  This is not just an exercise in getting connections for the sake of the number 500. Regardless of whether you have 501 connections or 500,000 connections, your profile will only show 500+.

It does sort of make you look like a power player on LinkedIn, but that it not the most important reason.  This step is about expanding your pool of prospects.

Only make connections to people with whom you have something in common.  I rarely refuse connection requests unless there is someone who looks very odd or strange to me in some way.  This almost never happens.

The reason why, is that every new connecton’s 1st level connections become my 2nd level connections, and chances are there are at least a few people in that group with whom I may have something in common.

It is always good to expand your network by increasing your number of connections.  The total size of your network allows you to expand as large as possible.  You never know where your next prospect will come from, so having a large network allows you to expand your reach.  It gives you the ability to select prospects from the largest possible pool.

Your 2nd and 3rd level connections expand exponentially from a relatively small number of 1st level connections.

All that said, the main reason why groups are so powerful is that you can send a message to anyone in any group of which you are a member.

There are basically 2 types of groups you should search for. The first is somewhat obvious.  Pick a very small number of groups in your current field.  In other words if you are selling real estate, join several groups for real estate professionals.

After you have done that, look for groups where you might find your typical prospect.  For example, if you are selling advertising to small businesses, look for small business groups to join. If you are selling paint to artists, look for artists groups.

Make sure you do not make the mistake of joining too many groups where your competitors are.  You have a maximum of 50 groups that LinkedIn will allow you to join.  A good balance would be around 40 groups where your prospects might be, and 5 or 6 industry groups in your field, just to keep in touch with industry trends in your field.

For the rest of the groups, you might want to join a group that deals with something that you might want to get educated about that might help your business efforts.  It might be a copyrighting group or a group about Photoshop. for example.

It is estimated that there are over 2 million groups on LinkedIn. These groups cover almost every subject you can think of.

Joining this many groups will take some time, but it is time well spent. Don’t try to do it all in one day.

You may think that it is a waste of time to join so many groups, and you won’t have time to spend on so many organizations.  Don’t worry, you will only really pay attention to a small number of the most active groups.

This recommendation is all about expanding your network pool of prospects.  You will see the reason why you need to do this later on.

I will provide additional information about groups in another post.  Good Luck in all your promotional efforts. All for now.

Click here for special LinkedIn Training

 

LinkedIn Profile Page – You Complete Me

Posted On LinkedIn 3/6/2015

Yes, you do have to complete your LinkedIn profile. No one can really do it for you. Even if you sent someone your information, they still could not do as good a job as you can do for yourself.

Maybe you do not have to fall in love with your LinkedIn profile, (that sounds a little weird), as this post title suggests, but you should like your LinkedIn profile. It is one of the most effective ways to get your information in front of potential prospects. If you complete the profile, you will improve your chances to be found on LinkedIn.

This is not something that you can do in a single hour, but it does not have to be finished today. You can work on it step by step. It can be an ongoing process, but you should complete as many sections of the profile, as soon as possible.

One thing I mentioned in a previous blog post, make sure you go to the middle of your profile page on the right hand side, and turn off notifications on your profile page. It would be sort of annoying to inform your connections every time you make a minute change on your profile. Note: the default setting is ON, so make sure turn it off before you start making your updates.

There are four things to think about before you complete your profile page.

1) Make sure you want to use your profile page to attract new prospects and customers. If you are looking for a job or trying to fill jobs for your company these instructions do not apply. You can go to Google for this information.

2) Write a list of characteristics of your ideal customer. Think of the problem or pain he/she is trying to solve, and how your products or services can solve that particular headache.

3) Just as you would write a blog post with appropriate keywords, determine what keywords describe your products or services best, and what keywords your ideal customer might use to find you.

4) Do not use your profile page merely as a job summary like a resume. It can actually be an excellent promotional page for you. It is fine to list your previous jobs, but it will help if you can relate your previous experience to your current business.

These are additional things to consider when you complete your profile.

* In the name field use only your name
* On the following line explain what you do – don’t just say your position, like
owner, CEO, VP
* In the Summary area you can use a Slideshare, a video, a blog post or other
content you have created.
* In the Experience area you can use this like a sales page to explain exactly what
you do.
* Make sure to provide contact details, website, email, phone number, You can use a
Google Voice number if you want, or Skype if you prefer.
* Try to use every section possible for which you have information.
* You can also use the project section to explain your current products in detail,
one by one.

Here is a good resource that should help you to complete your profile page, in addition to the links below.

————-> Click here <————-

The case for LinkedIn – Not just a job site anymore

This is icon for social networking website. This is part of Open Icon Library’s webpage icon package. (Photo credit: Wikipedia)

 

Facebook, Twitter, Intstagram, Pinterest all seem to be the rage these days. Social Networking popularity seems to ebb and flow like the tide. What about that “job site” LinkedIn? That may have been true in the past, but LinkedIn is no longer your Father’s job site. They have changed dramatically. This site should become a part of your lead generation efforts.

Consider the following stats:

1) When you type your name into Google, is the first result on the page your LinkedIn profile. Most likely it is. Why does that happen? I believe it is because your LinkedIn profile page has the most complete information about you, more than any other place on the Internet, and Google knows it!

2) What Social Network has the highest average income of any of the Social Networks? It is reported to be LinkedIn. In fact the average member is estimated to have a salary that exceeds $ 100,000.00 per year.  I this is true this means that there are definitely people on LinkedIn who can afford your products or services.

3) What social network allows, and even encourages it’s members to check out who has seen their profile page?  Only LinkedIn let’s you do this. In fact it is encouraged by them. This can be an important source of leads for your business.

If you have been ignoring this Social Network as a source of leads and prospects, it would be wise not to do so anymore.

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Here is a hint for promotion from a LinkedIn expert. Instead of using your summary page as a record of your work history, use it as a “summary” of your current business. Make it interesting, without being spammy.  In other words, state what benefits your business offers your customers. Make sure you remember your customers favorite radio station. WIIFM. “What’s In It For Me?” Explain how you benefit your customers like you were giving the standard elevator pitch.

Make sure you have a clear call to action on your Summary page, and provide an email address and phone number, so that they can easily contact you.

Ok, all for now.

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