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Ideal Customer

LinkedIn Profile Page – You Complete Me

Posted On LinkedIn 3/6/2015

Yes, you do have to complete your LinkedIn profile. No one can really do it for you. Even if you sent someone your information, they still could not do as good a job as you can do for yourself.

Maybe you do not have to fall in love with your LinkedIn profile, (that sounds a little weird), as this post title suggests, but you should like your LinkedIn profile. It is one of the most effective ways to get your information in front of potential prospects. If you complete the profile, you will improve your chances to be found on LinkedIn.

This is not something that you can do in a single hour, but it does not have to be finished today. You can work on it step by step. It can be an ongoing process, but you should complete as many sections of the profile, as soon as possible.

One thing I mentioned in a previous blog post, make sure you go to the middle of your profile page on the right hand side, and turn off notifications on your profile page. It would be sort of annoying to inform your connections every time you make a minute change on your profile. Note: the default setting is ON, so make sure turn it off before you start making your updates.

There are four things to think about before you complete your profile page.

1) Make sure you want to use your profile page to attract new prospects and customers. If you are looking for a job or trying to fill jobs for your company these instructions do not apply. You can go to Google for this information.

2) Write a list of characteristics of your ideal customer. Think of the problem or pain he/she is trying to solve, and how your products or services can solve that particular headache.

3) Just as you would write a blog post with appropriate keywords, determine what keywords describe your products or services best, and what keywords your ideal customer might use to find you.

4) Do not use your profile page merely as a job summary like a resume. It can actually be an excellent promotional page for you. It is fine to list your previous jobs, but it will help if you can relate your previous experience to your current business.

These are additional things to consider when you complete your profile.

* In the name field use only your name
* On the following line explain what you do – don’t just say your position, like
owner, CEO, VP
* In the Summary area you can use a Slideshare, a video, a blog post or other
content you have created.
* In the Experience area you can use this like a sales page to explain exactly what
you do.
* Make sure to provide contact details, website, email, phone number, You can use a
Google Voice number if you want, or Skype if you prefer.
* Try to use every section possible for which you have information.
* You can also use the project section to explain your current products in detail,
one by one.

Here is a good resource that should help you to complete your profile page, in addition to the links below.

————-> Click here <————-

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