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Inbound Marketing is about Sharing as much as Original Content

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How can you outrun your competition on Social Media Networks?

How much do you share on Social Media?  I am of the firm belief that you should share more than you create original content on Social Networks.

Why do I think that this is a correct strategy?  If the purpose of social networks is to engage your audience and gain likes, shares and follows, the indicators of engagement, then both methods of sharing and original content creation should definitely be used.

The reasons for this are two-fold.

  1. No one is, or can be an expert in everything. Every marketer has their own area(s) of expertise.  No matter how much experience and knowledge you think you may have accumulated, there will probably always be someone more knowledgeable than you are.  This is just a fact of life.  It is important to acknowledge those “experts” and your blog will gain additional legitimacy and authority from their informed point of view.
  2. There is never one and one only solution to marketing and promotion problems. If there were a single solution that worked for everyone all the time, every company would be doing the same thing and gaining similar results.  Marketing problems usually take a multi-faceted solution and gain from a multi-pronged strategy.  This takes a diversity of viewpoints that merge into a cohesive solution

If there is a diversity of viewpoints and recommendations, on your social media networks, this can greatly benefit your readers and help them to consider the widest possible array of solutions to their particular problems.  It is naive to think that a single magic bullet will solve all of your marketing problems, so an openness to creative problem solving is very helpful in the process.

It is also impossible to provide a simple ratio of shared content to original content that will work for everyone. It depends on the goals of your social media marketing campaign as well as your particular niche.  Let me just say that I see far too many companies that have much too much original content relative to sharing on the social networks.  In most cases, they goals of their campaigns would be better served by reversing the ratio of original content creation and shared content.

I see far too many companies with too much original content relative to shared content on their social networks.  In most cases, they goals of their campaigns would be better served by reversing the ratio of shared content to original content.

If your current ratio of shared content is currently 70% original content and 30% shared, I would turn that ratio upside down, and try 70% shared content and 30% original content.  Not only will it lekely be more effective, it could also result in significant savings of time and money.

It takes only a fraction of the amount of time to find effective content to share as it does to create original content. Shared content also is something that could possibly be automated to a certain extent.  It is difficult if not nearly impossible to automate original content creation.

Most attempts to generate content automatically are at risk for Google penalties. Techniques such as content spinning and other creation manipulation methods should be avoided at all cost, and should be considered “black hat” unapproved methods.

Content sharing, or content syndication as it is sometimes called, is an approved method on social networks, and can reduce savings of time and money anywhere from 50-90%.

This is a strategy that is long overdue at most companies using social networking in their marketing and promotion methods.

Here is a list of 30 of the most popular blogs on entrepreneurship that offer a rich cornucopia of posts and recent news on entrepreneurship.  They are listed in order of highest traffic.  (lowest Alexa ranking – lower number means more traffic)

http://entrepreneur.com/  – a daily source of entrepreneur articles and news.  Alexa 1,510
http://tech.co/   Alexa 27,280
http://blog.rebel.com/  Alexa 109,411
http://yfsmagazine.com/  Alexa 147,771
https://yec.co/  Alexa 341,817
https://pjrvs.com/  Alexa 346,862
http://epodcastnetwork.com/  Alexa 1,064,851

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11 Keyword Tools You Should be Using in 2016

Did you know that you no longer need to allocate a large budget for keyword research, that there are a wide range of free keyword tools out there for you to choose from? Read on to learn more about the 11 free keyword tools you should be using.

1. Google Webmasters Tool

When you need to boost SEO, why not go straight to the source? With Google’s webmasters tool, you can see what keywords your website is ranking for and learn more about potential keywords that you have yet to target.

2. Bing Webmasters Tool

Bing’s webmaster tool provides information about keywords that are related to their search engine. This tool shows users all of the keywords that are related to their seed keyword, as well as the search volume data.

3. SeoChat’s Keyword Suggestion Tool

This tool allows users to generate keywords from Amazon, YouTube, Bing and Google. The alphabet is used to modify the original keyword and generate a plethora of suggestions.

4. Soovle

Soovle is more limited than some of the other choices, but remains effective, providing up to ten suggestions for each seed keyword.

5. Ubersuggest

This tool appeals to the more simplistic user, generating keywords from Google. It has been around for several years and is already quite popular. Ubersuggest can generate a whopping 300 to 400 suggestions for each keyword and the resulting keyword can also be expanded for further information.

7. Hypersuggest

Much like Ubersuggest, Hypersuggest offers keywords from Google, in addition to suggestions from YouTube, as well. Since Hypersuggest users can add modifiers, it is able to produce keywords at a greater rate than Ubersuggest.

8. Google Keyword Planner

One of the premier keyword research tools, Google Keyword Planner provides search volume data and keyword ideas by using a seed keyword. Users are also able to add their own keywords that have been generated in other places and receive CPC data/search volume information.

9. SeoStack Chrome extension

This tool is totally free and generates hundreds of keyword suggestions from Google and YouTube. Alphabets and numbers are tacked onto the original keyword and the tool also supports the use of multiple seed keywords.

10. Google Trends

Google Trends is the premier tool to find out more about the current trends and determine the popularity of certain keywords. When you want to know about certain keywords that your competition hasn’t discovered yet, Google Trends can help.

11. AnswerThePublic

This is a simple tool that generates keywords from Google’s autocomplete function. Much like the SeoStack extension from chrome, alphabets and numbers are added to the seed keyword to generate hundreds of suggestions.

Best success in all your endeavors

John Lombaerde – Markethive

 

 

Sales Funnels – are they really the Difference Between Success and Failure ?

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What is this thing called a sales funnel, and why is everyone going crazy over it?
There is always talk on the Internet about sales funnels, but who really understands what a sales funnel is and how to correctly implement one?

Well, perhaps there is a considerable amount of confusion about sales funnels because it is one of the distinguishing factors that separates the successful marketer / business person from the unsuccessful one.

Have you ever bought something online or over the telephone from a TV advertisement? The kind of funnel that most of these TV ad-men design more closely resembles a black hole. The realize that they probably have one shot and one shot only to sell to a customer calling on an 800 number.

After you have made one purchase, you will usually be given a chance to double the order, for only the (inflated) cost of shipping and handling. Then one product after another will be offered in an attempt to squeeze every last dollar out of the call.
This is distasteful to the consumer, but this kind of sales funnel is common in that industry. You really do feel like sucker if you let yourself get caught in their “black hole”, and buy product after product.

Just ask any typical business person, what do you do with the people who do not buy your products or services?  Most would say, well, nothing.  Well, you probably have what is called a leaky sales funnel.  This is not so easy to set up for a brick and mortar type of business, but every online business should pay attention to their sales funnel. There almost always is a significant impact on your bottom line.

Everyone knows that taking care of customers is a priority.  If any business is to survive, it is a well-established fact that you have to take good care of your customers.

Say what you will about the Internet Marketing Industry, one thing that good Internet Marketing Professionals have going for them is that they understand very well that it is not only the quality of the product you promote, but the specific design of your sales funnel that can often make the difference between a mediocre success and big success. To rephrase, a well-designed sales funnel could be the difference between losing money, merely breaking even, and making a significant profit.

Let’s try to clear up some basic confusion about sales funnels using the above graphic.

Most businesses think that everyone in America, or everyone in their hometown of business is a prospect. In reality, until someone walks into your store, they are only a potential prospect. In the case of online business, until someone signs up for your email newletter, free product download, webinar, or other offer, there are no prospects, only potential prospects.

Everyone outside of your sales funnel is the audience you are trying to reach.  This nearly limitless pool contains all of the potential prospects for your business. They have not walked into your store. They have not signed up to be contacted by you in any way. You don’t know who they are, although you might have some idea where they hang out.  They are only potential prospects because you have no way of contacting them, until they take the first step into your sales funnel.Couriers 2017 film

Once they walk into your store, or provide their email address, then they actually qualify as a prospect.  Now you can contact them and work with them to help them become a customer.

Everyone wants to do more than just survive. If you want to thrive, you need to find a way to quickly determine who is ready, willing, and able to buy right now.  That should be the first step.  I have to give Steve Rosenbaum credit for identifying this as such an important step.  He also talks extensively about leak-proof sales funnels.  This is a guy who really knows the sales process, both online and offline.

As you can see from the graphic above you can see there is a step-by-step process until a prospect becomes a customer. Also, there should be a clear method to allow customers to become what I would call loyal customers, by making repeat purchases. As shown by the arrow on the right side of the funnel, they should easily be able to become repeat customers.

It may be because the product is renewable, or relies on a subscription model, or they simply like your product or service enough to purchase additional products or services from you.

There is obviously a great deal more to discuss about funnels, but I think the fundamentals discussed here are important enough to warrant this kind of post.