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LinkedIn Now Offers Analytics for Your Posts

Have you every wondered who is reading your posts using Pulse on LinkedIn?

LinkedIn offers a way to post to members of your groups.  I recently posted about how when I post to all of the groups I am a member of on LinkedIn, the potential audience is over 4 million!  http://hive.pe/70  It all depends on the number of group memberships you have and the number of members in each of your groups.

Now, LinkedIn has begun to provide analytics data on blog post readers.  Any marketer is advised to know your customer as well as possible.  With this new tool, it becomes clear who is reading your blog posts on LinkedIn.  Here is a screenshot of the analytics data on one of my recent posts.

LinkedIn-demographics

 

You can see if you have access to this data by following this link,  LinkedIn Analytics

This is useful information to have.  You can check to see if you are reaching your target market, or if you need to refocus your writing efforts in another direction.

Here is a post from MarketingLand with some additional information.

 

by John Lombaerde

John Lombaerde is a veteran CNC Programmer and technical writer. He is also a blogger, internet marketer, a Founding Member of MarkeHive. and an aspiring digital publisher. For more information visit Google Plus at https://plus.google.com/+JohnLombaerde/about

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