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Here is Your LinkedIn Cheat Sheet

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Note: this information is sponsored by Markethive  – the social network for entrepreneurs.  https://markethive.com/jonlomb

 

1) Profile Optimization take the time to optimize your profile, not simply as a resume, but as a “client-facing” customer-oriented summary of who you are and what you do.  In just a few seconds, by viewing an attractive background image, a clear headshot, and a descriptive title, anyone should be able to tell at a glance that you are a qualified professional in your field.

In the summary section state simply and clearly in a few sentences, using the following format:

WHAT I HAVE DONE:  ….(briefly explain your background and experience) …………………………………………………………………………………………..

…………………………………………………………………………………………..

WHAT I CAN DO FOR YOU ….(briefly state the positive benefit your customers will gain by working with you).   ……………………………………………

…………………………………………………………………………………………..

2) Learn How to Search for Targeted Prospects – If you have customers, see how they describe themselves in their title.  If not, describe in one or two-word keyword phrases your ideal customer.  If you have a free version of Linked, it may be best to focus most of your attention on inviting people in groups where you are a member.  

Paid versions of LinkedIn have much more extensive search capability than the free version. Save your searches with a name that includes your search keywords and the page number you reached each day so you can return again and again to that particular search to invite on a daily basis.  

(Note:  do not send more than 50 invitations per day with either a free version or a paid Business Plus account.  Sales Navigator paid version allows up to 100 invitations per day.)

3) Send Customized Invitations Try to avoid the generic quick CONNECT blue button.  Most people send invitations this way but eventually run into a problem with “idk“, or I don’t know you responses.

LinkedIn will restrict your ability to invite to only those with known email addresses if you reach your “idk” limit.  It is better to personalize invitations using first names.  Begin with “Hi [first name]”. Be friendly, and keep it short. Talk about mutual benefit and mutual interests, and the benefit of networking.

4) LinkedIn Settings – make sure your group settings are for “weekly digest emails”, rather than the daily setting, which is the default. This will keep you from receiving a flood of emails each day from all of your groups.

5) Posting and Sharing on LinkedIn – Post weekly on LinkedIn Pulse and share inspiring content on a daily basis.

6)  Groups – You are not limited to 50 groups anymore.  Everyone on LinkedIn using both free and paid versions can join up to 100 groups.

Join as many groups as you can a handful at a time.  (Note:  you cannot 20 groups all at once.  Join 10-12 groups once a week, or so. Join groups according to the following criteria:

A) Lookup several of your customers on LinkedIn.  What groups have they joined?  Join those groups as well.    

B) Find large groups in your niche.  This helps to expand your network or reach. The size of your reach on LinkedIn is the total of your 1st, 2nd, and 3rd level connections, plus all the members of each group you have joined.  If you are not connected to someone on LinkedIn in one of these three ways, you cannot see their profile.

C) Join a few peer groups  to keep up with what is happening in your industry. For example, if you are a real estate sales person, join a few real estate sales groups. If you are a marketing person, join a few marketing groups.      

Check the most active groups periodically, engage in the conversation, and invite to connect with you.                                                                                                                          

7) Use CRM (Customer Relationship Management) software.  There are a number of costly systems on the market, but the one with the very best return on investment is LeadOutcome.  It costs less than e-mail blasters, or autoresponders.  This will help you to automate the contacting, nurturing, and follow-up of your leads. Visit http://jonlomb.leadoutcome.com.

8) Use good email practices in your marketing.  This consists of short subject lines, clear information in the email body that delivers on the promise of the subject line.

Emails should be very simple and easily readable on both desktop as well as mobile devices, and should be CAN-SPAM compliant.

Review the guidelines at https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

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You can attend FREE LinkedIn training every Thursday evening at 7:00pm EST and Saturday morning at 11:00am EST, just use the following link.

https://www.ivocalize.net/#room/TheHive   OR    LinkedIn Workshop

There is no email required. Just click on the above link at the correct time, and you are in!  If you would like recorded links to the training it is as simple as signing up for Markethive, a totally free social network for entrepreneurs..

Markethive was designed by and for entrepreneurs.  The inbound marketing tools available are without equal in the industry, even from systems that charge hundreds of dollars per month.  https://markethive.com/jonlomb

The Workshops cover detailed information on each of the topics listed above on   Sign up at Markethive to see the weekly schedule.

Thank you for your interest.

 

John Lombaerde – Goldfinch Digital Publishing LLC

 

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