For most Facebook users, the social network is a way to keep up with family and friends. For most businesses, Facebook and other social networks are a way to increase blog traffic as well as brand awareness.
A recent post by Neil Patel of Quick Sprout, (see the link below), suggests that although most businesses experience these benefits, much of it is only incremental, due to a lack of social media optimization.
Are most businesses doing social media wrong, or are they getting it right?
I tend to agree that most social media efforts by businesses are haphazard at best.
One of the most important aspects of social media marketing that is ignored is local marketing.
Sites such as Yelp, Judy’s Book. BrownBook, InsiderPages, Kudzu, Angie’s List, Citysearch, CitySquares, MojoPages, and Yellowee should not be ignored.
It is also critical to make it easy to share your content on social media sites.
A post at Smashing Magazine lists a number of WordPress plugins for sharing posts on social media.
In order to save time, there are many free social media tools that can make social media content sharing a breeze.
MarketHive is an entrepreneurs dream social network with free tools that allow sharing to nearly 300 different social networks.
Neil Patel’s recent post at Quick Sprout, lists 17 tools for social marketing that can make your life easier.
For a detailed (free) consultation on your website, including extensive keyword analysis, market research and competition analysis, visit Goldfinch Digital Marketing, (value $500-$1,000.00)