Facebook now will allow major publishers to feed content and keep all advertising revenue.
Negotiations have been going for several months between major news organizations and Facebook to publish their content using a new technology called Instant Articles, according to Facebook Media
The load times of content are dramatically increased, and come with new interactive features that came from Facebook’s acquisition of digital books creator Push Pop.
Instant Articles uses technology from an application called Paper. It is clear that Facebook wants to be the best source of news on smartphones. This may be just the first step in their plan to become the leading news source on mobile devices.
According to a post in The New York Times, “It kind of takes the best of our storytelling and journalism, in all of its multimedia forms, and renders that beautifully within the Facebook experience in a way that allows us to get traffic credit,” according to Julian March, senior vice president for innovation and editorial at NBC News.
Publishers participating in this foray into Instant Articles according to Facebook are:
The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.
For more information see the news links below.