Does this sound familiar to you? Originally the phrase has been attributed to Blaise Pascal in the form, “I would have written a shorter letter, but I did not have the time”. Do you think that the world would have known about Malala if she had not blogged about her ideas and communicated them online?
It is a fact that if you want to be successful online, you will have to learn to write. Writing is not only about blogging. Most digital products have text. Even videos have some sort of script. Presentations, slideshares, webinars, emails, autoresponders, press releases and most forms of squeeze or sales pages, are essentially text.
Each of these forms of communication has a different, somewhat specialized form of writing, but learning to blog on a consistent basis can help all of the other forms. You will often see that some of the best writers in a particular niche are also quite prolific.
That is not just coincidence. It takes time, effort, and consistent practice to become a good writer, and extraordinary effort to become a great one.
You don’t have to have a fancy vocabulary, or perfect spelling, (always use a spell checker), but you do have to learn to communicate your ideas in a clear, if not persuasive manner. It is necessary to empathize enough with your reader, prospect, or customer to hold their attention, and help them to learn something they did not know before.
Blogging in particular requires good communication skill, but it is more than that. You have to have something to say that is interesting to the reader, and if possible, informative, educational, and even entertaining.
This is a tall order, without a doubt, but the good news is that blogging is an acquired skill. Especially in terms of efficiency, an online entrepreneur has many hats on this head, so no one can afford to spend excessive amounts of time dedicated to blogging.
I have to say that a new social network called MarketHive has taught me a great deal about blogging and blog promotion.
For most entrepreneurs, it is not easy to generate traffic to a blog, especially a new one without resorting to paid traffic methods. At MarketHive there is a rapidly growing base of friendly entrepreneurs that view content, comment, and quickly engage with your blog posts.
I find the number of views is quite remarkable considering the size of the network. Sometimes is not only size of the network that matters is it the level of engagement.
One final note: It really is true that practice makes perfect. With the right attitude, practice and using the right tools, anyone can learn to publish a blog post in about 30 minutes like this one.
For additional information on this topic visit Neil Patel’s Quick Sprout Blog and the following links: