Why are LinkedIn groups so powerful for marketing on LinkedIn? How can groups be used effectively on LinkedIn?
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Job #1 on LinkedIn is completing your profile. Ideally with more than 50 connections you should be able to achieve all-star status. Once you have completed that initial stage, the next thing you should do is build up your number of connections.
Groups help you to do that. Step 2 is try to become a power connector by adding over 500 connections. This is not just an exercise in getting connections for the sake of the number 500. Regardless of whether you have 501 connections or 500,000 connections, your profile will only show 500+.
It does sort of make you look like a power player on LinkedIn, but that it not the most important reason. This step is about expanding your pool of prospects.
Only make connections to people with whom you have something in common. I rarely refuse connection requests unless there is someone who looks very odd or strange to me in some way. This almost never happens.
The reason why, is that every new connecton’s 1st level connections become my 2nd level connections, and chances are there are at least a few people in that group with whom I may have something in common.
It is always good to expand your network by increasing your number of connections. The total size of your network allows you to expand as large as possible. You never know where your next prospect will come from, so having a large network allows you to expand your reach. It gives you the ability to select prospects from the largest possible pool.
Your 2nd and 3rd level connections expand exponentially from a relatively small number of 1st level connections.
All that said, the main reason why groups are so powerful is that you can send a message to anyone in any group of which you are a member.
There are basically 2 types of groups you should search for. The first is somewhat obvious. Pick a very small number of groups in your current field. In other words if you are selling real estate, join several groups for real estate professionals.
After you have done that, look for groups where you might find your typical prospect. For example, if you are selling advertising to small businesses, look for small business groups to join. If you are selling paint to artists, look for artists groups.
Make sure you do not make the mistake of joining too many groups where your competitors are. You have a maximum of 50 groups that LinkedIn will allow you to join. A good balance would be around 40 groups where your prospects might be, and 5 or 6 industry groups in your field, just to keep in touch with industry trends in your field.
For the rest of the groups, you might want to join a group that deals with something that you might want to get educated about that might help your business efforts. It might be a copyrighting group or a group about Photoshop. for example.
It is estimated that there are over 2 million groups on LinkedIn. These groups cover almost every subject you can think of.
Joining this many groups will take some time, but it is time well spent. Don’t try to do it all in one day.Watch Full Movie Streaming Online and Download
You may think that it is a waste of time to join so many groups, and you won’t have time to spend on so many organizations. Don’t worry, you will only really pay attention to a small number of the most active groups.
This recommendation is all about expanding your network pool of prospects. You will see the reason why you need to do this later on.
I will provide additional information about groups in another post. Good Luck in all your promotional efforts. All for now.
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